Stop flushing your ad money down the chimney.
Unlock your advertising performance data to maximise your ROI with Santa, your turnkey attribution visibility solution.
“This is the last analytics & attribution software you’ll ever need.
Santa is the only place I can trust the data”
- Mrs Claus, North Pole
Tell the others they can shove their cookies up their attribution!
30-60% of ad spend is wasted through poorly targeted cookieless marketing. Do you know which of your ad sources are under performing?
We’ve gone from having the right conversation with the right person at the right time, to shouting from the rooftop hoping someone listens.
Since cookieless marketing hit in 2022, advertisers have found it near impossible to accurately target ads due to audience anomonitity.
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Santa’s advanced attribution dashboard
gives you back the reins.
An intuitive dashboard providing complete visibility of your ad performance so you can see where customers are actually coming from.
Inspect marketing performance from a macro to a granular level
In today's digital marketing landscape, success lies in the details. That's where advanced attribution comes into play. Rather than relying on simplistic models like first-click or last-click, our approach dives deep into every click and touchpoint along your customer's journey. We understand that each interaction matters, and it's crucial to give them the recognition they deserve.
Our granular attribution model takes into account every step, from that first ad click to the moment your customer hits the "buy" button. By analyzing each touchpoint individually, we gain a comprehensive understanding of how they contribute to conversions. This allows us to uncover hidden opportunities and identify underperforming channels. When you trust and validate each journey at a singular level, you can make informed decisions at the macro level.
Now, let's talk about the Santa app. Imagine having Santa's ability to meticulously track every child's behavior and gift requests. The Santa app, powered by our advanced attribution technology, does just that for your marketing efforts. It provides a level of detail and trust in your data that you've never experienced before. You can validate each customer's journey, ensuring accuracy and reliability. With this precise information, you can confidently make macro-level decisions, allocating resources where they matter most and optimizing your marketing strategy for maximum impact. Say goodbye to guesswork and hello to data-driven success with the Santa app and our advanced attribution solutions.
But Santa, is this compliant?
Absolutely. At Santa, we prioritise privacy and offer a solution that empowers businesses to own the data themselves and to utilise data whilst meeting privacy requirements and giving consent control back to individuals.
Our platform for individuals allows them to opt out using our consent solution, ensuring that privacy remains a top priority. For publishers, we reconnect you with your full addressable audiences, and for businesses with multiple brands we uniquely sync cross-domain traffic. Together, through our audience match room, we can sync all three solutions in a privacy-compliant way with industry-leading match rates.
It’s always anonymous, accurate and in your control.
We partner with the best
At our core, we believe in offering our clients not just advanced technology but a complete ecosystem of support. That's why we've partnered with the best in the industry. Our team comprises market leading strategists, privacy specialists, consultants, and legal experts who are dedicated to helping you navigate the complexities of the digital landscape.
Additionally, we have large partner list of of data scientists at your disposal. This means that whenever you need advice or face unique challenges, you have access to a wealth of expertise. With our trusted network of specialists, you're equipped to make informed decisions and ensure the utmost success in your digital marketing endeavors.
A simple 4 step setup process
To get you live on Santa, we first run an audit to lorem ipsum dolor sit amet, consectetur adipiscing elit. In et urna ultricies, congue leo eget, congue risus. Aliquam consequat dolor eget dolor molestie, at facilisis elit pulvinar. In eu condimentum nunc.
We conduct an audit
We’re creating a business case for you and all stakeholders to understand why you need this. We tell you what you’re missing out on & the holes in marketing knowledge. And where you’re wasting money.
We build your compliancy protocol
We give you the tolls & processes to collect data ethically & legally
We set up Santa
Start utilising your data and building dashboards that allow you to accutely understand which traffice sources are working and not, and to what degree
Ho Ho Go!
Get the knowledge save the dollars, spending it effectively
Unlock your true advertising performance data and make it snow!
Book a 15 minute consult call to discuss how
Santa will improve your marketing results.